“Hold It Down (Freestyle)”

Multi-Talented Queens, NYC Artist,
Actor Amir Royale Releases Second 2020 Single “Hold It Down”

Expressive Record Blends Soulful R&B With Impassioned Rap Verses

NEW YORK — Friday, Feb. 28, 2020 — Rising actor, recording artist, and entrepreneur Amir Royale released “Hold It Down” today, marking his second single in as many months this year.

Following January’s release of his emotionally powerful single “People Say,” the St. Albans, Queens-native delivered another introspective, soulful hip hop record.

Click here to listen to the record.

“The thing that I always think about is if not me, then who?” Royale said about the inspiration for the song. “If I’m not the person that puts my city on, or my friends on, or my family on, or myself—then no one is going to do it. Who is going to hold it down? I have to.”

Royale wrote the lyrics, arranged the vocals, and mixed the record. Brooklyn-based contemporary hip hop producer JabariOnTheBeat, who has credits with Snoop Dogg, Bryson Tiller, Fetty Wap, and Soulja Boy, produced the song.

The record samples the opening of “Morning Rain,” a single from futuristic R&B music group Sonder.

The cover art for “Hold It Down” features Royale, his father (Prince Royale), his grandparents  (Martha E. Oliver and Robert Oliver Jr.), as well as a memorial of his mother (Susan Dulce Garcia), in front of Royale’s childhood home in St. Albans. The image was directed by Royale, photographed by Aja Eden Adam of Adam of Eden Photography (a student of NYC School of Visual Arts), and designed for SPECTRUMM Animations.

photography by: Aja Adam (Adam of Eden Photography)

design by: SPECTRUMM Animations

lyrics by: Amir Oliver

produced by: JabariOnTheBeat

additional production by: Amir Royale

engineered by: Amir Royale

mixed by: Amir Royale

mastered by: Amir Royale

musical key: E minor

bpm: 94